90% of early startups fail.

Lack of product-market fit, poor sales execution, wrong founding hires.

We de-risk sales for you & give you the tools to scale to Series A and beyond.


“If you are wondering if Carol can add value to your team, or how much value can she add, know that it's not a stretch to say we would not have gotten to our Series A without her.”

- AIRGARAGE

TRUSTED BY PORTFOLIO COMPANIES OF THE MOST PRESTIGIOUS VC’S AND ACCELERATORS

Jonathon Barkl

Co-founder & CEO of AirGarage

Nick Ornitz

Co-founder & CEO of Topline Pro (YC W21)

Erik Ornitz

Founder of Tackle

Neva Hardy

Director of Nursing, Navi Nurses

Steve Thompson

Head of Operations, Navi Nurses

Amanda Zhu

Co-founder at Recall (YC W20)

You have spent time and resources building the perfect MVP.

Sales is a struggle and you are burning through leads and your runway.

Is it you - do you suck at selling?

Or, is it time for a product pivot?

How do you choose the right customer profile?

How do you transition from selling to friends and family to building a repeatable sales motion?

How do you get to your first $1M in ARR?


We can help you scale in a predictable way

Teach you how to sell

Save you costly mistakes on strategy and bad hires

Coach your first sales team

Have a repeatable method to find, qualify, demo, and close new customers

Find product-market fit faster or know when and how to pivot

Become a master at founder-led selling

There are two ways we can work together:

GTM strategy & sales coaching for founders. (founder-led selling)

We:

Run a full audit of your current state including both product & sales

Build a fully custom GTM playbook for your product/service

→ Train you on how to execute (founder-led selling) and get you from $0 —> $1M ARR.

Sales coaching for your first sales team (1-10 reps)

We:

Run a full audit of your current playbooks and processes

→ Build a fully custom GTM playbook for your product/service

→ Coach & train your sales team

→ Interview, hire, and onboard new team members

Are you ready?

Carol Malakasis, founder

There are thousands of sales coaches out there, and most of them suck.

  → Vague advice

 → Generic playbooks 

 → Not experienced enough 

 → Not willing to go deep and get in the weeds with you


When you hire me, I become part of your team.

I audit your processes, custom build your GTM, and coach you or your sales team. 

Having worked with over 100 YC startups, I know what it takes to succeed.

I’m known for my directness, aversion to BS, and going above and beyond for my clients.

Startups strive for market pull.

We help you find it.


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