90% of early startups fail.

Lack of product-market fit, poor sales execution, wrong founding hires.

We de-risk sales for you & give you the tools to scale to Series A and beyond.

Book A Call

“If you are wondering if Carol can add value to your team, or how much value can she add, know that it's not a stretch to say we would not have gotten to our Series A without her.”

- AIRGARAGE

TRUSTED BY PORTFOLIO COMPANIES OF THE MOST PRESTIGIOUS VC’S AND ACCELERATORS

“Working with Carol was one of the best decisions we ever made. Carol built a repeatable, scalable sales playbook and taught us how to consistently close customers.”

“If you’re looking for someone to help you increase the odds of getting to Series A, Carol is the perfect fit and I could not recommend her enough.”

“By working with Carol, we were able to build a business to a point where we raised our Series A.”

“Carol’s approach created a lot of rigor and accountability and set an extremely high bar. And I think there’s tons of benefits that we’ve seen in terms of results and quota attainment.”

“I would definitely recommend YC founders working with Carol - If we hadn’t, our GTM would be delayed and time is everything.”

“Carol is fantastic. Our close rates have dramatically increased. Last week we closed a couple of clients within 7 days - before it took a month.”

“I’s almost intangible in how much money we’re adding on bringing in a coach like Carol. The value is pretty immediate.”

“Most coaches are scams - Carol gets her hands dirty, jumps on calls, coaches reps, always does what needs to be done.  As soon as you’re ready to throw gasoline on the fire, hire Carol.”

“Sales consultants like to hear themselves talk or offer generic advice. Carol put us on the spot - she dug in, gave very actionable feedback and helped us get to the next stage.”

“Working with Carol has been one of the most enlightening experiences. Before working together, it took a year to close a customer - that time has now decreased to under 3 months.”

“Carol does a lot of homework. She listened to our concerns and was really good at pinpointing what we need to do to grow”

“Carol turned a group of nurses into the beginning stages of very successful sales leaders.”

“Carol is fantastic. I’ve seen a dramatic improvement in our ability to convert people from cold outreach into customers.”

You have spent time and resources building the perfect MVP.

Sales is a struggle and you are burning through leads and your runway.

Is it you - do you suck at selling?

Or, is it time for a product pivot?

How do you choose the right customer profile?

How do you transition from selling to friends and family to building a repeatable sales motion?

How do you get to your first $1M in ARR?


We can help you scale in a predictable way

Teach you how to sell

Save you costly mistakes on strategy and bad hires

Coach your first sales team

Have a repeatable method to find, qualify, demo, and close new customers

Find product-market fit faster or know when and how to pivot

Become a master at founder-led selling

There are two ways we can work together:

GTM strategy & sales coaching for founders. (founder-led selling)

We:

Run a full audit of your current state including both product & sales

Build a fully custom GTM playbook for your product/service

→ Train you on how to execute (founder-led selling) and get you from $0 —> $1M ARR.

Sales coaching for your first sales team (1-10 reps)

We:

Run a full audit of your current playbooks and processes

→ Build a fully custom GTM playbook for your product/service

→ Coach & train your sales team

→ Interview, hire, and onboard new team members

Are you ready?

Get Started

Carol Malakasis, founder

There are thousands of sales coaches out there, and most of them suck.

  → Vague advice

 → Generic playbooks 

 → Not experienced enough 

 → Not willing to go deep and get in the weeds with you


When you hire me, I become part of your team.

I audit your processes, custom build your GTM, and coach you or your sales team. 

Having worked with over 100 YC startups, I know what it takes to succeed.

I’m known for my directness, aversion to BS, and going above and beyond for my clients.

Book A Call

Startups strive for market pull.

We help you find it.

Contact Carol

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